In The Domestic Network Multiplication Environment The Research Of Media's' Check Pattern

The network takes one kind of newborn medium. Only then when the peopleused "the fourth medium" or "the second world" calls it, we only then can suddenlyrealize it already truly to enter populace's daily life and unceasingly to change "firstworld". The network is one kind of strength, it not only is changing people's daily life, atthe same time also unceasingly was attacking the past mass media disseminationtheory. Multitudinously was suitable in past mass media dissemination environmentthe theory has encountered people's universal question in the network environment,"checked the human" the theory is receives people's suspicion even is responsiblydenies. The network, itself is a multiplex world. In this world, the authority whichabsolutely concentrates in the past partial is dispelled in abundance the differentiation,but passes the populace media to concentrate checks the authority is one of themabsolutely. In the past was called "the media talent authority" the information ischecked the power, became the priority target in the network media environmentwhich all quarters strength pursued. This article bases on in the pluralism dissemination theory basic concept, in theunion sociology research area society stratification, grasps the degree as well as themedia participation degree difference according to our country crowd regarding thedissemination resources, our country society populace will divide into the third-classcommune to meet the social stratum, and the media mainly will control by the socialstrong trend group's in different strength. Makes concrete to our country networkmedia environment in, the network information checks the power this media resourcesin government's macroscopic management scope, (is represented by the news websitein strong trend group political power), the commercial gateway website (represents instrong trend group economical strength), the centralized individual media website(represents in strong trend group cultural strength) to pursue, thus formed one kind ofunique network to check the phenomenon. The article main content is tries hard to construct the present stage differenttype media to represent under the group control to unfold respectively checks thepattern. Checks the pattern appearance is each kind of strength to the networkinformation content control one kind of the results, also is the society controlsbetween the strengths. Will be mature as well as respective media strength unceasingchange along with the network medium development and the governmentmacroscopic management, the present stage network media checks the pattern also toface the new challenge thus reto launch the pattern the self-adjustment.