From 《Wish You Be Healthy》 To 《Health Investigation》

As the foundation of all human events, health has always been a hot topic which raisesthe public and media concern, especially the main media, television.Since 1994, when "Wish You Be healthy", Hebei TV's first program on health opened,dozens of programs alike such as "Health Plaza", "Night Talk on Health " and "HealthInvestigation" have sprung up rapidly with the increasing public attention and the trend ofsubject-oriented program subdivision in some late ten years. Although it is an inevitable resultfor different kinds of programs to come out, there is no guarantee for them to be successful.TV shows on health are now confronted with the crisis of being excluded, too muchsimilarities and the lack of credibility. However, with audience's great demand for health TVshows driven by the change of the society, those programs are doomed to have a rationaldevelopment after the lapsed resplendence, irrational flowage and the puzzle of development.The transmission of health TV show is now an inextricable problem lying before TV people.First of all, theoretically speaking, "audience-oriented" is the start and aim.Secondly, the subject conscious and style recreation must be strengthened to shape itsform.Thirdly, the design and marketing should be intensified, so as to set up the pilotprogram.Health program is not equal to medical program which needs to be directed rationallyand dispassionately under scientific guidance, it needs love and careness more. All itsdirectors, audience and contents are circling around one subject-health, or specificallyspeaking, health of human beings. In any case, "human being oriented" should be theprincipal, start as well as the aim of the program.Confronted with the crises of credibility of health TV shows, maintaining people's Rightto Know and news people's morality, conscience, dignity and personal integrity is theresponsibility of every reporter as well as editor, and is the value of the shows. Since its oldand monotonous style has led to low viewing rate and poor social impact directly, subjectconscious and style recreation must be strengthened. On this part, "health investigation" hasmade attempt and exploration bravely to go deeply into the real life and find the essence andtruth of social phenomenon. In my point of view, although health TV show is basically underthe category of offering life service, it should also play the role of environmental supervisorand the public health watcher through strengthening the press surveillance.The influence of a program comes from its image largely, so the engineering of aprogram brand is substantially the engineering of its orientation, thought and content whilethe brandation is virtually the combination of the individuation of orientation and content aswell as proper packaging and vigorous marketing. Emphasizing on individuation, variety,simplifying and nursing the program will fit the law of media development under the serioussimilarities among programs alike.As the saying goes: there is no fixed way of writing, what the health program should beis not so important. From "Wish you be healthy "to "health investigation",it has braved stormsand experienced tough explorations and gained plenty experiences for its future developmentin those ten years, plus the reference from other programs' accumulation, the health TV showwill sure to break through successfully and become mainstream program affecting people'slife. That is also the common wish of heath TV show producers.