A Study Of Roland Barthes's Semeiology Theory In Communication

Roland Barthes was one of respresentative characters of western structuralism in the 20~th century. His semeiology on the foundation of Sassure' s Linguistics have widely used in communication, anthroplogya and hermeneutics. The core of his semeiology theory is to oppose the authoritative idea and general knowledge and to obtain human free by understanding the real world which needs realizing the process of meaning producing with the analysis on sign. This dissertation comprehends communication from the point view of semeilogy and expects to find a new angle of view by hackling Roland Barthes' s theory and using in communication study. Sign produces meaning through the structure and interact in the cultural system. Barthes constructed meaning system of sign on the foundation of partition between language and speech. This kind idea of system can be used to analyze many fields including communication study, which protests grasping the world from systemic idea by looking for and finding the immanent structure. Signification process is the central concept of his theory and also the core and important point between semeiology and coalescent study communication, which produces the meaning in the given cultural system through syntagmes and associations, metaphor and metonymy, extension and connotation of sign. Barthes thinked myth as a speech, but in fact it is a way of ideology pervasion in virtue of the domination of mass media on sign. In the same time ,the ideology as the foundation of meaning is the object of semeilogy ultimate solicitude. By anylazing the myth and taking on critical research in communication, we can understand the immanence role of mass media in formatting symbolized world and substance system better.