The Appraisement Of America's Research Of Health Communication

This article reviews the developing process of America' s health communication research and its characteristics, analyzes more than 220 samples chosen from Journal of Health communication (1998""2004) so as to reveal the main sequence of the developing process, and find out the major researcher apart from their research interest, research center and methodology. With these subtle data, it hopes to disclose the actual problems America' s health communication research' s facing with and the orientation of its development, and elaborates the 2 most significant theory and tactics- Diffusion of Innovations, Social Marketing according to the sample cases, It also points out the important proposition of these two theories in nowadays.The thesis presents the characteristics of America' s Health Communication, meanwhile, indicates the earthy meaning of the research and series of problemsit's facing with. Up till now, the definition and the research's scope of Health Communication still remain indistinct. The bottlenecks which impede the progress of the research are that the final destination of the research' s hard to approach, the theme touches the issue of sensitive personal privacy, and the research lacks its original theories.