The Website Optimization Research Base On Web Usage Mining

In recent years, Data Mining has being paid fairly attention by international artificial intelligence and data base field. With web age's coming, objects of traditional data mining change, which brings the new challenge to data mining as well as knowledge discovery. And Web mining, introduced from such a background, that is a course of recognizing effective, new, potencially useful, comprehensible mode. It has become a significant means for web information decision-making, meanwhile, become an essential academic interest of web mining for mining data's convenience and accuracy.Our country internetwork's prevalence promotes itself to become one of the main manners for people achineving kinds of information. It brings along traditional industry's structural readjustment and economic growth manner's tranforming through gradual convergence of internet and the real economy, or utilization of transforming, advancing traditional industry. Internetwork has become our country's new type strategic industry of low-carbon economy development. Internet industrial data announced by Ministry of Industry and Information Technology shows that until the end of 2009, domestic web sites reach 3,230,000; annual rate of growth is 12.3%; netizen reach 4.04 hundred million; information industry holds about 10% in GDP. With the gradual development of internet industry, competitions between web sites is to the fierce degree. How to occupy the top point in this fierce competition is a main problem confronted by web decision-makers."User-centering", the trend of web buliding, demands web operators understanding users'visiting recept, then according to it, transforming relative improvement for users'satisfication. Log files are the most direct complete records of user visit and contain the whole information about user visiting process. Hence,Web mining finds out users'visiting habit and visting mode from log files in order to realize web running placement and structural optimization, and then rising users'satisfication degree.This paper does an entire mining analysis of web running log files, basing on the real data from"Jiang Su enrollment examination web site". It assits web site dicision-maker to make optimizational strategy finally by mining consequnce which is formed by discovering relevance & timing sequnence between web site running actuality and page layout. Therefore, data mining remains actural valuable meaning to the respect of web site adapting to futural trend, self-development fastering, competition&chanllenge confronting. This paper's creation: comprehesively combs data mining relatie theoratical knowledge; explores the overall process of web minning, especially on the resolving methods to data pretreatment; builds"web mining optimizaition system", basing on the theoratical study and means of applying computer technology, data base technology and data mining; does an profitable attempt of web mining practice and application.