The Roi Analysis-Based Business Planning For Commercial LED Lighting

Light-Emitting Diode (LED) lighting is kind of the application technologies based on new semiconductor devices; it can generate white light emission for life illumination when a forward voltage is applied to the LED diode. Because of its high light efficiency, long lifetime, Non-toxic gas and heavy metal-free, etc., LED lighting will become the main future trend of next generation lighting technology.Currently, it is not true for LED lighting to become the main technology in market to replace the traditional lamps. Due to its high cost and the shortage of road map guidance on research and development (R&D) in technologies, the LED lighting industry is still in the rising period of industry introduction. It is difficult for enterprises to identify those target customers, and to lead a stable market with proper production operations strategy. The business plan on commercial LED lighting is urgently to be studied.From the view of customer's return on investment, this thesis analyzes the LED lighting technology road map, marketing strategy and operating strategy. The main research results and contents are as follows:Firstly, the status of LED lighting at home and abroad, lighting industry chain distribution, lighting technology blueprint are reviewed, with the same time, the lighting business strategic intent is given, where HL Company is selected to study as an example. Then, a return on investment (ROI) model is established to analyze the LED lighting business customers'return. Taking an example, it is given how to use model to do the LED lighting cost-effective investment analysis and comparison. Further, three items are studied in details, including the LED lighting technology road map, marketing and production planning based on model, etc..In the first section of LED lighting technology road map research, the above return on investment (ROI) model is used to do the sensitivity analysis, where, the technical parameters of LED lighting products is set as a variable. The major contributions are found out among the technical parameters, which is useful to increase the ROI of customer as well as to make the appropriate recommendations to enhance. On this basis planning, the LED lighting technology roadmap is given, covering several key technologies, including: thermal technology, optical technology, drive technology and lighting evaluation technology.In the second section of model-based marketing planning analysis, through return on investment model analysis, the LED lighting market segments is found for suitable investments, where, the market operating environment is set as a variable.. Main feature of suitable segments is used by the customer's current low light efficiency lighting and long operation time per day. Then, the product road map of next 5 years is planned out. The market strategies are also analyzed, including product price, channel, promotion and others.In the third section of operation planning study, an operational planning has been studied according to corporate strategy planning, including supply chain management and LED commercial lighting business product line and production line expansion plans during the introduction period.The end of thesis is the summary. It will be lucky if the research on the ROI analysis-based business planning for commercial led lighting can not only help HL company but also conduct operational planning on how the issue of some inspiration and reference for other lighting company.