The E-government Software Brand Construction Studies

From the 1980s, the global business community experiences has managed from the product to the brand making brand operation stage, thus entered the new brand competition time, the brand becomes the capital value and the market competition"the atomic nucleus". In the home, realizes the product, the technology take the new economy as representative's Chinese Software Enterprise is similarly may imitate and study, the only brand is irreplaceable. How to grasp the national policy support, breaks the transnational giant to monopolize, explores road of the independent brand construction, is engaged in the E-government software research and development numerously the domestic software enterprise the question which pondered.The E-government software takes the domestic software enterprise's prioritize direction, its status and the significance are pivotal. The E-government software enterprise brand competitive power contains the enterprise image, the resources, ability, the technology, the management, the marketing, the service and so on various comprehensive superiority. This article based on the enhancement domestic software enterprise brand competitive power, the discussion E-government software enterprise brand construction strategy is a goal. Obtained from the traditional profession's brand construction theory, to elaborate the domestic E-government software profession history and the present situation as well as its brand construction's significance, simultaneously fully considered the government affairs software profession market environment, the enterprise condition, the customer demand these three aspect particularity, stressed on through the market, the enterprise, the customer these three kind of brand construction dependence basic strength thorough analysis, summarized the E-government software enterprise brand construction special pattern, proposed that its brand construction's breach and the breakthrough point, and unified the Longshan's case, formulated conforms to the profession own development characteristic brand plan.This article finally revolves the Longshan's brand construction plan, from the brand independency, the brand connotation particularity, the brand demand directive property, the brand dissemination specialized and so on many aspects proposed that the enterprise brand construction's strategy, mainly has six points: First, based on policy trend dedicated segmentation market. Second, based on comprehensive quality promotion enterprise prestige. Third, based on characteristic localization making core value. Fourth, based on image recognition uniform brand dissemination. Fifth, based on sustained development formulation brand plan. Sixth, realizes the national brand based on the profession cooperation. These suggestions are for the purposes to other E-government software enterprise brand construction work certain instruction function, to impel the domestically produced software enterprise independent brand to construct the positive influence. Simultaneously also makes certain reference to the high technology and new technology industry domain brand construction research and uses for reference.