Face Recognition Technology Application Research In The Electronic Commerce

With the development of the network economy and the network society era, China's economic, military, social aspects are increasingly dependent on networks, particularly e-commerce, financial. In order to protect the security of e-commerce, authentication technology is an important aspect. Authentication technology is the network security and information system security is the first barrier, but also age of electronic commerce information security technology an important area of research. Authentication used to identify the user, the identity of communicating parties to ensure non-repudiation. Face recognition technology is the use of computer analysis of the human face image, extracts the valid identification information, to "recognition" status of the technology. And compared to the traditional means of identification, facial feature recognition based on the identification of technology with a friendly, concealment and other advantages. Therefore, in recent years in e-commerce, finance and other fields, face recognition technology is becoming an important application of direction.At present most password-based identity authentication technology, which pass the word means, that is "the user ID + password" to use user's identity authentication. This approach has the significant drawbacks: first, it is difficult to memory; second, it is difficult to resist the dictionary type of attack. If the face recognition technology and the organic combination of cryptography, it can provide a more secure and convenient user authentication technology. Therefore, the facial features represented biometrics user authentication technology represents the future of fugitives in the public security system, security verification system, records management systems, credit card verification, human-computer interaction systems, and have an important application value and have broad application prospects.This mainly includes the following:1. Face Recognition Technology and Theoretical Analysis of e-commerce security certification. By analyzing the principle of face recognition and face recognition technology, features, and e-commerce and e-commerce security threats come face recognition security authentication technology in e-commerce security certification of the conclusions of the feasibility. 2. This article focuses on solving the existing e-commerce security certification issues (such as: online banking, online shopping). For this, a simulation of this paper after the change of face pose approximation algorithm to increase the virtual image samples, e-commerce applications to solve security problems that exist to improve the face recognition algorithm for image accuracy and robustness.3. On the face recognition technology in e-commerce applications in the analysis and inquiry, discusses how to face recognition technology and information technology combination, used in e-commerce security authentication.