TV Development Strategy Of Elite Interview Program

Along with the development of social, economic, and cultural, the main social elite groups of viewing tastes and viewing expect increasingly prominent. At the same time, because of the audience viewing habits, viewing the psychological different, the TV talk show the civilian background, a location for the social elite TV interview program was born. TV talk shows the elite social elite, celebrities, star, reductive into ordinary people to talk, to speak not only to have a dialogue, monologue, had communication and exchange. At present the program exists widely in our country from the central to local TV media. The central television station of "dialogue", hunan TV's the new youth", guizhou TV's "talk" program, and the first financial its "brain storm" and "the boss, phoenix TV to church of the century", shaanxi TV expert of the open places", sunshine media group of "Yang LAN of programs is the interviews of the representative of the program.This article selects the column localization, the topic selection, host factors such as the selection of "dialogue" program, Yang LAN and guizhou TV interviews program "talk" program as a case study, the TV talk show in the practice operation elite level problems, and one of the reasons the comb, and based on this, this paper argues that TV interview program should have clear elite function, precise audience choice, in the selected topic aspect to conform to the location of the column, and selected topic should seek innovative consciousness. On TV talk show host in the elite with guest on existing communication dialogue shortage problem, this paper for this kind of show anchor factors, the author puts forward the further to build brand show host point of view.