An Analysis Of Zhongshan Talk Show From The Perspective Of Characteristics

In order to satify the audience's needs of people's livelihood news,Hunan Jingshi Channel speciallly designed Zhongshan Talk Show,intitled after its broadcaster Zhongshan.As one of the characteristic civic columns of Hunan province,Zhongshan Talk Show was known for its sharp comments,special viewpoints and dauntless style,and standed out from the other civic news criticism programs with its Hunan features.As the broadcaster and producer,Zhongshan was famous for his sharp style,which also earned him the title of "The civic news broadcaster with the hotest blood" from New Weekly's 2009 Chinese TV Awards.And his reputation was futher enhanced and became hot on the web after presenting the special program Query Gaokao in June,2011,clicking on the more than 300 million times,until now no one can break.This paper comprehensive use of literature research,case analysis and questionnaire investigation method,based on the TV news commentary,the people's livelihood news programs,news comment,host comb summary of literature,and the concrete case of the "Zhongshan Talk Show",are analyzed in theory combined with the actual science.At the same time audience with the column as research object,500 ques.This thesis is divided into four chapters.Chapter one would introduce the research background and purpose,the literary review abroad and home,and the research contents and methods;Chapter two expounds the characteristics of ZhongShan Talk Show from its content,topic selecting and model.Its content is close to audience,life and reality,and is expressed in a way which audiences prefer;its topic selecting is different from other media;and this program changes traditional model of editing and broadcasting and dare to live telecast emergencies.Chapter three discusses this program's emceechair and unique features from anchor's language,voice,image.And this dissertation highlights anchor ZhongShan's style of Hunan Province and incisive comments.The plight for program's development is explored in chapter four from three aspects,topic selecting,content guidance and the anchor.Corresponding solutions are given:take example by foreign talk show program,enhance local characteristics and pay attention to personalized feedback;Strictly the "triple-reading system";deepen program's connotation from its depth and acuity.