"Micro" Leads "Profound"

Microblog is a new social media, which access to China for 2 years. In the beginning of the localization process it is difficult to cope with the market and mass closedown, now it is become the fastest rise in social media.The social thinking of microblog has stuck in some shallow level until now; there is little comprehensive and deeper study about the impact of microblog on the users during the process of people's socialization.This paper analyzes the users of microbolg. It has a great impact on users from psychological, emotional, moral and so. This paper explores the specific behavior in using microblog, to explain what the final impact of the socialization. This special analysis of the current system is also one of the few in China.This paper intends to do microblog text analysis, collected a large number of primary empirical text materials. Classify, observe, investigate and compare on the research samples to obtain objective data.then use keyword targeting methods to classified, from the individual to the general, summed up the essence of things and the property law of development to complete the empirical research component. On the basis of the users of microbolg to pick the typical case, the use of communication, sociology, linguistics, philosophy and other related theories, from point of the microblog social impact on human, summed up the general characteristics, draw reliable conclusions. Finally, existing research results at home and abroad, do bold inference the development direction of the personality under the impact of the microblog.The results of this paper are:1. Microblog will launch the process of people contribute a great deal of social influence, this influence involves cognitive, emotional, moral and other aspects.2. The "micro" and " profound " is not contradictory, but the dialectical unity, and precisely because the micro created a broad range of small flow of information.3. Text survey shows that users are more inclined to emotional catharsis through the microbolg. The analysis shows that users desire ubiquitous expression, snoop want.4. The process of social fragmentation can be divided into three levels:the fragmentation of time lead to of life; fragmentation of language led to the fragmentation of thinking; fragmentation of social relationships leads to the decentration of interpersonal relationships.5. Social fragmentation is irreversible; fragmentation of thinking has its negative side but can also play a positive role.The innovation is:First, the first time with a lot of character positioning keyword analysis of samples of microblog; Second, for the first time to use the rules to research the text, and customized approach microblog form for future more scholars' microblog research; Third, the first systematic study the difference of domestic microblog and instant messaging and blog, make recommendations with propagation environment; fourth, the first time compare the problem of information overload to "Inflation",which has been plagued by the media for many years, discuss the general projection formula as a specific currency "information supply and demand balance formula" possibility; Fifth, the fragmentation of the media context is divided into three levels and level progression; Sixth, made the first time can be the first time bring up the personal microcosm have contact directly with the microblog, using microblog as the basis of public opinion to observed public opinion.