| Computer and network technology is impacting and changing people's life profoundly and irreversibly. Network changes people's living structure. It makes people not only live in a real physical space, but also exists in a virtual space of network.In recent years, virtual community has become an important part of modern network application. As a "spiritual community", virtual community is the continuation and expansion of traditional community in digital age. Virtual community makes people who separated by long distances come together in the network because of their different interests, and forms one and another cluster tribe. Virtual community can not only satisfy people's need for information and ideas discussion, but also for interpersonal communication. The information sharing and exchanging platform provided by virtual communities is irreplaceable.As the representative of domestic virtual communities, The TianYa Community has extraordinary popularity, interacted original content and human experiences that are provided by millions of high-loyalty, high-quality user groups. The Tianya Community is netizen-centered. It meets multiple needs of personal communication, creativity, performance and so on, and forms a global Chinese confidence-building communication culture online and offline. It becomes the most influential e-home for global Chinese.Therefore, this paper chooses the TianYa Community as an example. Based on the principle of Use and Satisfaction, Dialogue Theory, Interpersonal Interaction Theory, Six Degrees of Separation and so on, this paper uses literature analysis, case analysis, interview and other research methods. By analyzing characteristics and types of interpersonal interaction in virtual community, this paper discusses positive and negative effects caused by virtual community, in order to find adjust methods of network relationship in virtual communities, and provide some references for maintaining healthy environment and good development of virtual community. |
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