An Analysis Of The Artistic Value Of Anime Theme Park

Entertainment and leisure give birth to theme parks, but it is art and culture that promote the development of theme parks. To build a theme park, the "theme" shall be first of all set. Then virtual environment will be created through the duplication and simulation of arts and culture by modern technology to satisfy visitors’ material and s piritual needs. Among nowadays’ modern theme parks, cartoon theme park is one of t he most developed ones. Therefore, this thesis sets the Disneyland,which is supporte d by the connotation of arts and culture, as an research example that reflects thegreat i mpact of arts and culture on theme parks in hope of being a reference for China’s the me park building. This thesis reviews the origin and development of theme parks, and focuses on the research of the cultural value of cartoon theme parks. The research ca n be separated into two parts. Firstly, this thesis tries to figure out the root that suppor t cartoon theme parks, and analyzes it in three perspectives, i.e., the shape of cartoon characters, the movement design of cartoon characters, and the whole tonality of cart oon environment. Secondly, since the prosperity of cartoon theme parks benefits from modern technological improvement, and many of the items rely on milti-media, the s pecial cultural value of cartoon theme parks, virtual arts, comes out. This thesis analy zes the feasibility of the media possibility of virtual arts from sound effect, light and material,and presents the particularity of virtual arts aesthetic by compareed with tradi tional aesthetic. In virtual arts, the commercial value of cartoon theme parks shall be s upported by its art value. They are mutually depended and influenced. When building cartoon theme parks, China should borrow foreign successful experience, lay great e phasis on brand building, cultural connotation and art value so as to find out its orient ation correctly.