Rhetoric Analysis Of Compound Real Estate Name

With the development of commodity building economics,the study of the name of the economics building is becoming more and more popular both in linguistic study and social life. The composite-name of the economics building is a new kind of name,which can be divided in two parts, prefix name and subjection.It is not only play an important role in identification and spreading,but also in diffuse culture of the company.There are six parts in this paper.The first part is about how and why we need to analyze the composite-name.The second part is mainly talk about the pronunciation,like how many words and how to make a rhythm.The third part is a significant part,which present the words in.Structurally, a composite-name can be divided in two parts,prefix and subjection.Most of the prefixes are come from name of the building company,while subjection are more complicated.The forth part is force on rhetorical device,like menotony,nonce word,symbolize,metaphor and so on.The next part is about culture,local culture 、history culture and foreigner culture are all influence the name of commodity building,especially the history.The last part is conclusion and some unsolved questions.In this paper,through the description and explanation, and on the theory of linguistics,the author hope to enrich the research of naming of commodity building,by some conclusions that be found in these names.