Intellectual Property Development And Protection In Cultural Creative Industry

In the current, world economy has entered the era of knowledge economy. Under this background, around the world are scrambling to develop cultural and creative industries, are trying to play the sustainability and high added value of the characteristic, obtain economic value and cultural discourse power.In China, country vigorously support the development of cultural and creative industries, with a variety of cultural and economic policy promulgation and implementation, all kinds of cultural and Creative Industry Park and company have sprung up, energizea powerful vitality into China’s economic development and social development, academia put more and more attention on cultural and creative industries.Intellectual property is the intellectual achievement of the development of human society, and it is the core of the cultural and creative industries.The development and protection of intellectual property rights are incentive and protection of innovation activities, conducive to promoting the cultural and creative on a virtuous and healthy development, are the need of national culturestrategy.Art derivative product development is the cultural and creative industries in one of the most important content, intellectual property rights as the core, havestrong integration of resources, have both economic value and cultural value. At present, major museums, art gallery, art organizations and artists have the use of the advantages of their own cultural and artistic resources to develop the art derivatives product. And the Art Store has already become necessary department of arts institutions and public space, art derivatives product market is in the ascendant.In this paper, the development ofart derivatives product as an example, to analyze the importance of intellectual property rights in the cultural and creative industries, to explore the balance betweendevelopment and protection of intellectual property.