A Study On The Works Of The "Novel Monthly" Hundred Flowers Award From The Perspective Of Communication

Literature as a kind of advanced spiritual activity, includes the creation of multiple links, communication, accept criticism, etc.. Under the influence of propagation science, literary circles pay more and more attention to this aspect of the role of communication in literary activities. The Hundred Flowers Award of "Novel monthly" by the readers vote, is considered as a very important literary award, the Hundred Flowers Award represent the novel reading interest and aesthetic of readers. This paper bases on the perspective of literature communication, and treat the Hundred Flowers Award of " Novel monthly " as the research object, to tease out the relationship between "fiction" the literary periodicals and contemporary literature and culture. The thesis is divided into five parts, which are introduction, the transmission way of the works the Hundred Flowers Award of Novel Monthly, the effect of communication, communication value, and conclusion. With the spread of "Novel Monthly" Hundred Flowers Award for the context, comprehensive many aspects of text analysis, Hundred Flowers Award film adaptations, and brand influence, to explore fully the changes of Hundred Flowers Award spreading in the process and influence on literature and the culture. The introduction part summarizes the research status about literature journals from modern time to contemporary time of communication. Then present the object of study, the Hundred Flowers Award of "Novel monthly". The first chapter according to the difference from of communication mode and content, clean up the "Hundred Flowers Award" Novel Monthly’s dissemination way, and divides into text communication, film and television dissemination, and brand communication. The second chapter discusses the spread effect of the Hundred Flowers Award novels, including the text communication effect, the dissemination effect of the film and television works and spread effect of brand. The breakthrough point is looking the dissemination of Hundred Flowers Award works as a dynamic process, investigating the different effect of different dissemination contents. The third chapter investigates the communication value based on communication effect. The value both relates to the development of literary creation, and has the economic value, social cultural value, which is a investigate putting the Hundred Flowers Award works into the entire culture under the social background. The conclusion part sums up relationships between "Novel Monthly" and contemporary literary and cultural on the mass media background, pointing out that "or there may be errors existing in the process of" Novel monthly “publication. Expecting in the contemporary complex cultural environment, the role of "Novel Monthly" can play a better role of analectic Periodicals, and benefit the spiritual homeland of contemporary people.