The World Sports Dance Festival Is Invited To Promote The Media

Chinese is a full member of the International Dance Sport Federation, since 2004, the sports dance in the Shanghai Grand Prix China settled in Luwan District. However, with the start of World Expo 2010 Shanghai, Shanghai to the sports dance competition on energy is reduced correspondingly. At this time, the race began to actively introduce the Chengdu International Dance Sport federation. From the beginning of 2010, Chengdu will have successfully held the WDSF Standard World Cup competition, China Dance Sport open Chengdu WDSF Grand Prix finals, standard and Latin race; from 2011 to 2012 and held for two consecutive "Chinese Chengdu Sports Dance festival". In 2013, the World Dance Sport Federation Chairman Mr. Carlos and the world of Sports Dance Association jointly offer, will "Chinese Chengdu Sports Dance Festival" upgrade for "WDSF world sports dance festival". Since then, the world sports dance festival was officially settled in chengdu.On this basis, through the literature method, content analysis method, observation method, this research is based on paper media reports, collected from 2011-- 2013, a total of three years on the event all news reports, a total of 238 articles. On the media, this study selected the Chengdu has eight members of the news media, the representative are: Huaxi Dushi Bao, Chengdu, Chengdu, Chengdu business daily evening, Tianfu morning paper, Sichuan Daily, China sports newspaper, Metro express. Firstly, to the world of Sports Dance Festival briefly; the second part, analysis of sample statistics of 238 pieces of paper media news reported data; in the third part, mainly studied the content analysis to the world of Sports Dance Festival paper media publicity, mainly from the angle of competition schedule and print media point of view, carries on the elaboration and the analysis; finally through the interview, statistics and other methods concludes the world sports dance festival publicity characteristics, and gives the conclusion and suggestion.In this study, sports events and print publicity combination, one is to provide advice and recommendations to the city image and the sports culture of business cards, namely through vision, ideas, to create a world brand three aspects of Sports Dance Festival City sports business card; two is to promote the use of news related suggestions are put forward, i.e. to enhance the readability of the paper media news reports; increase the total increase in depth reporting news gathering.