Research On Micro - Film Profit Model

With the development of new media technology and digital transmission model, new forms of media spring up constantly. The transmission of digitization has also changed the storage, reception, process and transmission of original form. Both include people’s traditional lifestyle and spending habits.Under this background the micro movie comets to appear. which makes the audience willing to accept the emergence of new media. Micro film has many characteristics, such as the fast spread, low threshold and strong grassroots and so on, which have changed the identification of audience with the traditional movies, TV plays and the traditional advertisements. It has entered into a new era which is full of plebification, liberalization and interaction. People enter into the micro film in succession and want a share of this field, and corporate advertising sponsors are more willing to choose the new forms of media as a media. This new kind of media not only has brought the social value, but also has brought the huge commercial value to the corporate advertising sponsors.In fact, micro film is also the new product, the development of all aspects has is not yet perfect. What is more important is that the profit model of the micro film is not sound, the current high popularity cannot be converted into huge profits. Although it can build "value network relationship" for the profit model of micro film, it is difficult to find that the huge commercial value behind "relationship". Therefore it is the priority of micro film industry in China which can be developed for a long time to seek for its profit model for the micro film and realize the most profit model.First of all, this paper researches the basic concept of micro film,including the definition, background, development history and development tendency of the micro film, summarizes the advantage of the micro film and the unique industrial chain which is gradually formed.Secondly, this paper researches and defines the basic theory and the basic element of profit model of the micro film research, as well as analyzes and researches the industry chain of the micro film and the existing profit mode. It has carried on the comprehensive analysis specifically of the research status of profit model and the current market pattern of the micro film, summed up one of the biggest obstacles hindering the development of the micro film is the fuzzy profit model of the micro film. The moneymaking of part of the micro film is incomplete which cannot be enough to support the sustainable development of the micro film. But the most important is to analyze the current profit model of the micro film in China in detail from the profit point, profit source, profit lever and profit barrier through the Slywotzky’s profit model and summarize the characteristics of profit model which the elements contact and cross each other.Finally, according to the above analysis and summaries of the characteristics and defects of the profit model of the micro film in China, this paper puts forward the countermeasures of the profit model of the micro film. However, in the continuous development of micro film, it also needs to make the corresponding adjustment and innovation according to the different specific situation, in order to realize the real profit. This paper generalizes the profit model of the micro film and puts forward some relatively reasonable development direction. I hope it could have a positive role for the development of micro film in China.