| In the last few years,internet technology has been strongly promoted by the government,which has allowed the cultural media industry to develop a huge market as an important industry promoted by the state.An important part of the cultural media industry is the film,television and games industry,of which the online film and television industry and the online games industry are the most important parts combined with the internet Since 2012,the production and operation methods of Chinese cultural media enterprises have been influenced by the internet.Some film and game enterprises have adopted a ’film and game integrated’business model,and the profit models of these types of enterprises have certain peculiarities.The question of whether the profit models of ’film and game integrated enterprises’ are timely and can promote enterprise development shows that the study of the profit models of such enterprises is an important practical issue for the cultural media industry.Using W.Film & Game Company,a typical ’film and game integrated company’,as a case study,this paper analyses the profit model of W.Film & Game Company from a financial perspective by combining a literature review,case studies and quantitative analysis.The paper first provides a brief background of the cultural media industry,explains the concept of the profit model and the relevant theoretical foundations underpinning the profit model,and provides a theoretical basis for the study of the profit model of the W.Film &Game Company integration company.Second,the five components of the profit model are used as a starting point to analyze the profit model of the W.Film & Game Company.Secondly,using the five components of the profit model as a starting point,the profit model of the W.Film & Game Company is analyzed;secondly,based on the financial data of the W.Film & Game Company from 2016 to 2020,a financial analysis of the profit model of the W.Film & Game is carried out in three dimensions and the operating effects of the company in the current profit model are analyzed in detail Finally,according to the results of the analysis,the single profit point conversion,the imbalance of profit sources and the instability of the break-even point were identified as problems in the operation of the profit model of W film games.In view of the existing problems,relevant suggestions are made,such as improving the profit point by creating phenomenal intellectual property locally,optimizing the film and TV business chain to consolidate profit sources,and strengthening R&D human resource development to enhance profit barriers.It is expected to provide targeted suggestions for the development of film and video game integrated enterprises and the cultural media industry,enrich research on the profit models of cultural media enterprises and provide some guidance for the operation of similar enterprises. |
