| Culture, as every country and nation after the baptism of the history and inherited a social representation, with a strong national character, its survival and development of modernpeople has a far-reaching impact and significance. In the process of development of human history, culture and the formation of a specific form of symbol. These symbols are many designers in a variety of ways, is applied to the design of products, clothing, etc., forming the existing state of society some new design pattern, to design the future development has very important influence and inspiration and help to form a unique design style in different countries and nationalities, the design community a diversified development trend. Five thousand years of Chinese civilization gave birth to the splendid Chinese culture, and represents one of the bronze Phoenix decorative arts is also a traditional Chinese art, the bronze phoenix decoration art design, contemporary service brand design and promotion, with maintain the traditional characteristics and inheriting the traditional features. The famous Italian designer Aitor Sottas once when it comes to how to deal with the relationship between traditional and modern graphic design that "keeping tradition is not is simply copying the traditional." In the succession of innovation, explore new ways and methods of brand design, and hoped will carry forward traditional Chinese element symbols in visual communication. |