A Sociolinguistic Analysis Of The Cloak Of Commodities In

The rapid development of economy to promote domestic market booming trade in goods.The study of business language arises at the historic moment, the most impressive is the advertising language study since the 1980 s, and the language of commodity sale belongs to a kind of oral advertising.Since reform and opening up 30 years, our living conditions improved greatly at the same time,the language of commodity sale was more and more less, therefore, collecting and analyzing the existing commodity sale language is very necessary. In addition to collecting existing commodity sale language of Changqing, I also visited the old man for collecting commodity sale language of appearing before, reflecting the development of Changqing from comparative analysis.In the process of collecting commodity sale language of Changqing, I found a lot of problems, such as recording is not clear, language is drab and so on,the study of these problems has a certain significance to probe evolution of language.Reference information about commodity sale language is presented in this paper, on the basis of fieldwork, using quantitative and qualitative analysis to research pronunciation, vocabulary,grammar, and folk culture of commodity sale language.It is not only let the local people understand our hometown but also provide certain reference to study the commodity sale language of specific areas.Commodity sale language belongs to the field of sociolinguistics, in the commodity business process, which is closely linked with the people,commodity sale language plays a pivotal role and affect the commodity business.Academic research on commodity sale language has been fruitful,but the study of specific areas is not sufficient.On the basis of reference about commodity sale language literature, this article analyzes the phenomenon of commodity sale language in Changqing.I believe that it will provides some references and draw lessons for similar angles of language study.Firstly, this article classify the language of peddling goods according to the form, content and stalls selling for summarizing preliminarily the basic characteristics of commodity sale language;Secondly, the nature features of the commodity sale language were analyzed in four aspects: pronunciation, vocabulary, sentence structure and rhetorical features;Thirdly, the paper combined commodity sale language with the local folk culture to spy out the local traditional,simple lifestyle and living conditions;Finally, we can understand the process of regional economic development of Changqing and the change of people’s living conditions by discussing the evolution of commodity sale language.The analysis of commodity sale language is further evidence that the relationship between language and society.They are inseparable,influence and promote each other.At the same time, we should look at the change of language from a dialectic view, adapt to social development and people’s needs.