International Business (7th Edition) English - Chinese Translation Practice Report

“International Business”(7th edition) introduces the basic principles of international business, concepts, and the development process of theory. The book also combines the latest ideas and examples in the field, illustrates the practical application of international business from the shallower to the deeper, and puts forward the realistic point of view. During the translation of the marketing part of “International Business”, the author analyzes the characteristics of marketing vocabulary, terminology, sentences and discourse. The author also uses the translation theory of parallel text and translation skills such as splitting and variety in translation in order to understand international cutting-edge business theories and provide better reference for domestic translators of research business class original foreign textbooks.