Ethical Reflection On The Evolution Of "Micro - Era" Social Communication

The development of human interactions and evolution is a concrete, historical, the rising process. It with the development of productivity and science and technology and development, production relations is a period of time and relationships of the show, and the development of economic society and people have a significant impact. Emergence and development of the network will develop human interactions in a new stage, in recent years,a variety of emerging social networking technology and network products emerge in endlessly, many social software, weibo, micro letter is also one of the forefront of social application in current information network, in the process of globalization, innovation development has gradually become the staples of modern information science and technology progress, profound influence on the ideology of interpersonal communication in modern society. With the continuous development of information society, network communication makes human communication development to a new stage, the concept of micro era "is proposed as a new era of media development, micro era based on the information of digital technology, the use of digital communication technology, the use of audio, video, text, images, and so on a variety of ways, through new, mobile display terminal, in real-time, interactive and efficient as the main characteristics of the spread of the new era.Weibo and micro letter is new product in the development of network, microblogging in the process of its development, not only has its own law of development, at the same time for the influence of social public life and promote the development of the society also has a huge boost. When people use microblogging social interaction, not only improve their daily life and ways of thinking, life at the same time through the network, the advantages of personalized, digital create new communication mode, change the human society proceeds. Occurred in micro times under the environment of social activities, learn not only in People’s Daily work in the process of development has become a kind of new social organization with independent influence, but also in the social public utilities grew out of a unique social force, thus formed their own linguistic features of its law of development and influence, in the process of building new social relations, the reality behind the social life, in turn, ACTS on the network. Based on this, the development of network communication triggered a series of evolvement of the human interactions:communication space, the interaction of subject and object, communicative symbol, and the change of relationship and so on. The interactions of human society is changing in virtual network space. The development of network communication way to bring to mankind the exchanges between the new state at the same time, also bring many problems of theory and practice of reflection. With the aid of the diversification of communication means, network communication is broadening the real contact area and innovation, profoundly changing the people, man and society and the relationship between human and nature.The popularity of microblogging and micro letter has gradually affected the interactions of people, in the development of human network at the same time also brought some ethical issues, such as trust crisis, values, and network crime and so on. Based on the evolution of human interactions as a research starting point, through the "micro age" interactions of evolution to analyze the survival of people in cyberspace of the change of the mode of communication, as well as the development of human and problems about the various effects of reflection,, and put forward the method to improve the network communication ability.