| Euphemism is a language closely linked with the social, human language is very common and very complex phenomenon. Communication in daily life, often encounter some not directly expressed in words, the need for a statement,euphemistic expressed, both to let people know that they will not irritate each other,causing displeasure.If language is a reflection of social life, it is the social psychology of euphemism mirror, all sorts of euphemisms reflect social and cultural state of mind,so it is not within the scope of the study sociolinguistics, psycholinguistics is highly favored target. According to the prevalence of people seeking to avoid fierce guitar,elegance avoid vulgar psychological needs, most people will be to avoid the use of taboo ominous euphemisms. People use euphemisms mainly for psychological taboo taboo words, fear and worship of, maintain self-esteem and psychological comfort and so on. These psychological conditions while avoiding disadvantages, has formed a convention social habits., Due to fear that they will bring disaster, or fear of violating some social formation, so there are some things that can not be filed, the phenomenon, try to use some good luck in communication by listening to some of the words, instead of people scruples words, It is a method often used.Taboos origin misconception is that people use language to express objective things, language is the language of taboo fetish worship attendant. Using euphemisms is taboo in modern society people embody the heart, increase with the degree of social civilization, the language used in interpersonal relationships, have more flexible. And respectful of the people, to have humility, it is the man of virtue.In various languages ??have different performance. Vietnam is a multi-ethnic country, every nation has its own unique euphemism. Vietnamese and Chinese, too,Vietnamese culture has been influenced Chinese culture, but also absorb a part of the essence of Chinese culture. However, the use of euphemisms there are differences between the two countries, a language and a language between different regions of the country have been very different in different regions and countries, and not tomention the differences between different languages. Language has differences.This communication between the people of different countries is an obstacle. To overcome this obstacle. Here comparative study of Chinese and Vietnamese social psychological research euphemism that allows people to understand the history of folk customs and the color will develop, so that people can better focus on the use of language and geographical characteristics, such as age, give full play to the role of euphemism there are euphemisms in Chinese anh Vietname, and there are some common ground between them.This article will euphemism for social and cultural psychology to analyze and compare the Chinese and Vietnamese same euphemism, so as to promote exchanges.This is also of great benefit to Vietnamese students studying Chinese. |