A Study On Guo De - Gong 's Philosophical Theory Under The Theory Of "Fischer' S" Producer - Style Text "

Content:From the end of the year2005, with the voice of cheers and suspicion, Guo Degang and his De Yunshe has become the most renowned and the most controversial key words in the cultural world till now. The chapters of his cross talks not only bring the public great pleasure, but also sharply represent a present social phenomenon:that is, under the influence of Guo Degang, the traditional Chinese art, cross talk, is back to the view of the public again. Even there goes a saying that it is just because of Guo Degang that the deadline of cross talk was put off about50years. Due to the reason that his cross talks are totally different from those before and also are not all the same as the present ones, they were warmly welcomed by the audiences and at the same time, were scored and rejected by the academic world.As the mass cultural text which is mostly connected with the social hot point,life issue,popular clause,internet words,etc, Guo Degang’s cross talk has an initially difference from other art form of text. It not only conveys its own intonation to entertain the mass, but also has a positive practice in the process of enriching life. No matter the unconscious mistakes of express or the joke words, it is a form of the use of semiotics. Guo Degang makes great effort in his own way.At the basis of the mass of collection of Guo Degang’s cross talks, this author firstly divided them into categories, then searched some literature materials about cross talk art and read the critical materials of his cross talks. The creation and rearrangement of Guo Degang’s cross talks are as many as hundred, such as the traditional rearrangement the Dream of Western Expedition, Tuo Qi Xian Zi and his creation My Whole Life, I Want to Be in Chun Wan, I’m From Black Society, I’m Going to Leave Chun Wan,etc. This essay mainly uses the mass cultural scholar John· Fiske’s producer-type text of his mass cultural theory to analyze and tries as much as possible to choose his typical cross talk texts to analyze overall. According to the contents and materials, this essay will study the language differences, performance strategy and its deeper meaning and will be interpreted by the related theories such as cultural hegemony and semiotics. Its aim is to express the inner cultural mechanical and to analyze how the guerrilla resisted strategy carries out.This essay consists of four chapters. The first chapter is the theoretical summary of producer-type text which introduces the source of the theory and its connotation under the field of the mass cultural. It explains the theory of Fiske’s mass cultural and its intonation which affects on Guo Degang’s cross talk.The second paragraph is the summary of Guo Degang’s cross talk which not only generalize its history line,characteristic, but also the current development of its multi-value. In order to have a basic understanding of the target object, this article elaborates the figure, appreciation of beauty and style of description.The third chapter is the core part which specially analyze all kinds of language strategies in Guo Degang’s cross talk texts. It analyses the characteristics of producer-type text, such as its multi-meaning, semiotical and inter-textual. Finally, it studies the resisted method of the semiotics in the text.The fourth chapter analyzes Guo Degang’s cross talk internal cultural mechanism from the view of cultural produce, target satisfaction, pack form and business movement. It further the cross talk study of its cultural value and has a thought about China’s current mass cultural development in the process of this study.