A Study On The Language And Expressions Of The Adjectives

Toothpaste is the daily necessities in our lives, both men and women can’t live without it.Advertising is the most important form of product propaganda, advertising design canaccurately convey product information, establish a good corporate image and attract consumersto buy the product. In this paper, we selected a wealth of toothpaste advertising language as thebasis of our research, and treat the "adjectival term " as an object of study. then, carried out adetailed analysis. the major study object is toothpaste ad language, the research of the adjectivecan reflect the characteristics of advertising.This paper is divided into four chapters, the main contents of Chapters are II and III. It’sabout Toothpaste advertisement adjectives pedigree studies and research demands. The secondchapter toothpaste ad adjectives pedigree research is divided on the reference yield Sentinelprofessor adjective species classification, for the kind of words below adjective project, thispaper is divided according to rational appeals object carried toothpaste advertising. Since themain selling point of toothpaste ad focused on consumer items and toothpaste for consumersfocused on project evaluation, Evaluation of the effect is usually generated by the use of parts ofthe evaluation, so this term project evaluation for consumers hyponym mainly dividedaccording to specific parts of the oral cavity, eventually forming adjectives pedigree. Adjectivesand high-frequency characteristics of the overall analysis of adjectives.The third chapter is to study the demands of the adjective. Research first introduced on theappeal of objects and ways, and then analyzed the toothpaste ad main selling point semanticadjectives. In the adjective semantics selling points, the new coinage accounted for most. In thispaper, the semantics of adjectives selling point of a combination of structural features andsemantic features were analyzed to understand the way of toothpaste advertisement producenew coinage.Based on the toothpaste advertisement adjectives and words pedigree research demandsthis paper is to find the toothpaste advertisement wording characteristics, hoping to give somereference to advertising design.