The Research & Development Of Insurance Company Marketing Management Information System Based B/S Structure

With the development of society, people's consciousness to the insurance has been strengthened, and the demand of products of insurance has been increased day by day. So the amount of the marking service in insurance companies has developed by twice every year, the work of insurance not only has strong policies, wide relations, complicated calculation, but also has high demand of accuracy and large amount of data needed to be dealt as well. It also needs long time to keep data and files. The traditional and artificial way of management hasn't met the need of the new service development. To fit for the rapid development of the marking service of insurance company, it is necessary to introduce MIS and network technique into the course of marketing management in an insurance company, to set up the comprehensive MIS of insurance marketing, to fully show the technologic character of network and MIS in order to meet the need of insurance work.This paper mainly introduces the development process of a universal insurance company marketing integrated service MIS. This system is, according to the fact of our country's insurance, to explore an information system that is suitable for the operating model of marketing management in China's insurance companies.This paper analyzes the development method of MIS and the architecture. Then, it makes a particular introduction of the development process stage-by-stage . The system development abides strictly by the requirement, we took into consideration practicability as well as scientific principles. This system is developed under a quick prototype method. Firstly, the logic module of the system is established on the analysis of the policies concerning insurance company marketing, key business elements, the business flow process and information flow. Secondly, in light of the module, the system's software development platform, development tools, database, system code, software modules, system security, user interface and so on. Finally, the prototype of the system is implemented on the basis of the design. And the prototype becomes a product after its evaluation and improvement. During the course of realizing the system, the reliability of the software is improved by way of employing object-oriented technology and inheritance of object library, which speed up the development. At the same time, the system's adaptability and security are enhanced by adopting such techniques as stored processes and so on.This paper also studies the method of marketing managementdecision-making model by data mining technique. This paper makes a brief introduction of the weighted entropy decision tree classify algorithmic used in extension decision-making model, which is to analyze and predict the marketing goals of insurance company.