Enterprise Press'Past, Present And Future

There is a flourishing group of enterprise press among various media of newspapers and periodicals in China. Being a part of enterprise culture and its disseminator, the enterprise press plays a very important role in the establishment, synthesis and development of enterprise culture during the course of formation of enterprise culture. This thesis probes deeply into the relationship between enterprise press and enterprise culture. On the base of dissertating the developing situation of enterprise press and its effect, and also the developing pattern of modern enterprise press, the thesis makes a concrete analysis and expatiation on the regionally culture characteristic of enterprise press, its role and mission, its history and culture responsibility, and also its orientation. The thesis also refers to the limitation of enterprise press and the multitudinous difficulties and problems that it encounters during the course of its development, studies and explains some issues in the aspects of the characteristic and principle of enterprise press, thus provides helpful information and gist for the developing orientation of enterprise press.