Study Of Adaptive Web Site Based On Web Mining

It is important for the modern enterprises to have the ability of discovering useful user access pattern and corresponding potential customers from large volume of use access logs, so that they can provide personal information service and make their electronic commerce strategies. With more and more business spread in Internet, enterprise consentrate on the principle of access pattern. It become practical significance and a vastitude foreground to abstract useful knowledge, construct adaptive web site,improve efficiency of WWW with web mining intellectively and automaticallyBased on the latest researched results, this paper discuss the content , characteristics and processes of web usage mining. In this paper we define adaptive web sites, puts forward the scheme of it based on web usage mining .Mining the user access pattern on the exist web station, forecast web page interested by user, recommand them to user through adding hyperlink of them. so as to change the constrature of the web site. We expatiate such primary question as the goal , rules to design adaptive web site and collection of sourse of data for mining.we describe the algorithm and processes of user access pattern , and presents a data preprocessing model. In the process of preprocessing,a user identification method based on cookie technology and extending Web Log attributes are adopted. the method can distinguish effectively the multiple users using the same one proxy server .The expansible and efficient URL-UserID relevant matrix clustering algorithm is used for user access pattern mining, used for dealing with information of user's browsing patterns according to web site's directed graph defined and avoid complicated session recognition or transaction recognition.We present the method of adjusting web page automaticly in adaptive web site. according to result of web usage mining, the program add dynamic hyperlink automaticly by inserting ASP code in web page to present different view to unlike user. And the source program are given.The feasibility of adaptive web sites has been tested by experiments...