The Theoretical Development And Application Of Advertising Semiotics In China

This article emphasizes the theoretical development and application of advertising semiotics in China On the basis of dressing on the domestic advertising semiotics research venation, the advertising semiotics approximately idea was fixed in the limit, fresh visual angle of advertising semiotics theory research and actual application means were proposed, in the hope of improving the theoretical research of advertising semiotics, also cause this branch of learning by even more man's comprehensions, moreover advertising practice person can be offer with useful inspiration together with directionThe advertising semiotics is a kind of new theory that is developed fast in the west The meaning analysis may promulgate out the advertising connotation As having specified research value, it still can be used to the advertising practice. But domestic at the moment still not analyses the carding theory fruit to advertising semiotics theory research completely, Hence, the research is reviewed by stages and classification to the advertising semiotics is contributed ; Be aimed at now available text research defect, proposes a new angle to analyze advertising: The languages angle and the audient psychology angle, thus the meaning of advertisement can be understood more clearly Designing the actual operation means of advertising semiotics and forecast advertising semiotics development tendency piece is also the original innovation.First section is the introduction, the profile was expounded against researches the aim, research target, research means together with research process. Second section is summarized in the interest of the advertising semiotics: the advertising semiotics approximately idea was fixed in the limit, advertising semiotics fundamental researchmeans and sense, introduce the domestic large rope beginning and the widely adopted semiotics fundamental category. Third section reviews by stages the advertising semiotics development, Sum up distinguishing feature together with the defect of each particular period .The 4th section tried to reclaim the fresh thinking of advertising semiotics research, employ the entire advertising system of fresh visual angle analysis of semiotics theory. The 5th section discusses the application of the advertising semiotics theory .The 6th section probed into advertising semiotics development tendency, designed the development pattern picture .The 7th section be the conclusion, in the way of 17 concepts that the proposition shape was summed up full text.