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Analysis On The Special TV Channel In China

Posted on:2004-03-07Degree:MasterType:Thesis
Country:ChinaCandidate:L L ZhaoFull Text:PDF
GTID:2168360092991232Subject:Journalism
Abstract/Summary:PDF Full Text Request
In China, the theory of the Special TV Channel has been put into practice, with the development of whith, all kinds of problems are exposed to us.Using the theories of journaliasm , mass media, marketing and sales,absorbing experience of channel specialization abroad, combining the methods of qualitative analysis and quantitative analysis , based on the research into the Special TV Channel' s formation and causation, This thesis makes a intentive analysia of the the Special TV Channel features , the form , status, and restrains in several perspective , explores the possibilities of exercising these principles, trying to tally with the objective law of the Special TV Channel practive...
Keywords/Search Tags:Special TV Channel, dimassification, Positioning brand
PDF Full Text Request
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