The Probe And Analysis Of China's Broadcast And TV Incorporating Consortium

With the macro-perspective of the reform and development of Chinese mass media as startings a point and with seeking the development of the broadcast and Incorporating Consortium of Chinese characteristics under the international background as the main line, this paper analyses the definition and connotation of broadcast and TV Incorporating Consortium theoretically and explores its theory and policy foundation. Secondly, this paper investigates, on the basis of some examples, the means and experiences in the Incorporating Consortium of broadcast and TV Incorporating Consortium of foreign counties. In addition, this paper scrutinizes the research and gains and losses in China's broadcast and TV Incorporating Consortium from a historical point of view. Finally, this paper comes up with some measures and suggestions of how to advance China's broadcast and TV Incorporating Consortium.