The "Relationship" Marketing Strategy Study Of SNS Social Network

"SNS" usually refers to Internet application services that aim at helping people build social Interpersonal networks, In another words, "SNS" is a social networking site emerging based on such service. "SNS" is formed on the theory of "Six Degrees of Segmentation":The person between everybody and any stranger is no more than six, that is to say, anyone can recognize a stranger through six people at most. According to this theory, we can find that the "relationship" among people is here and there, everyone's social circle can be enlarged continuously, and eventually form a large Interpersonal networks. The user is the center and recognizing "friends of friends" is the base. The networks enlarge the relationship among people through series of application infinitely,and satisfy the user's needs, such as communication,entertainment and so on in the process of expanding the contacts."SNS" has caused a new round of Internet revolution with the high-speed development universal application and maturity of "SNS" technology, which marks that we have entered the era of "SNS". The foreign websites, such as Facebook,YouTube and the domestic websites, such as renren.com,kaixin001.com are all the successful examples. Person is the media of the created Cyberworld, among which everyone shall be a user node which is linked by the "relations" among people. According to the type of these "relationships", "SNS" can be divided into various categories. Millions of users are gotten together by "relationships", making various communication and interaction in order to simulate the social activities of real life. This pattern has changed the previous mode of transmission, migrate the social "relations" of real life to the Internet. This new platform brings not only the social values but also the huge business value for advertisers.In fact, "SNS" is not a profitable model in China currently. It only takes high popularity, but can't make profit. Although it can provide value "relationship" network for customers, but can't excavate the business value of these "relationship" effectively. This paper will comb the development history of "SNS", and analyze the current situation and the market competition network status of "SNS", then find out the root of causing the plight of "SNS" in our country; Finally, this paper will explore the better marketing strategy and profitable model of "SNS" through comparing the success "SNS" at home and abroad.