The Characteristics Relationship Between Consumer Psychology And Behavior Of University Sports

Thesis aims to explore the rational and irrational psychological relationship between psychologies. Articles by Herbert Simon's bounded rationality theory is the premise of the paper, set the required subjects met the study hypothesis, the form of a questionnaire survey of 400 full-time undergraduate Jilin University, the survey was to measure the results obtained the desired conclusion.Innovation of the paper is,(1)Hypothesis of rational and irrational existence before and after the interaction between the size, intensity differences, and to verify(;2)Not a single consumer groups to discuss students in decision-making behavior of a single rational or irrational psychological and behavioral, but summed up the high frequency in relevant documents to psychological factors were summarized for each of the factors that are not purely as a kind of qualitative variables,using two sides of things, for both sides of(;3)Dimension of conduct based on reason and irrationality, took place into the four areas did not occur, detailed the findings of the study。The final conclusion that the subjects within the scope of college students, in the face of sport consumer behavior decision-making process, whether the other party arising prior to that psychological, rational psychology are, in the non-rational psychological, and subjects were shown Decision-making behavior, whether to buy or not occurring are rational. This indicates that subjects with in the scope of consumer decision-making behavior of college students is a relatively rational and correct. Of course, since I was testing the level and scope of experimental limitations, the conclusion can only show the general characteristics of the subjects groups and the behavior of half the dimension hypothesis has not been verified to be further researchThus, this conclusion can not be used for a wide range of application; it is of the greatest deficiencies.