Study On Utilization And Management Of Sports Venuesof Universities And Colleges In Shanghai

In this research, by using methods of literature review, experts interviews, questionnaire survey , mathematical statistics and logical analysis , the author took the campuses as breakthrough points of investigating universities and colleges, analyzing allocation, utilization and management of sports venues of universities and colleges in Shanghai.First of all, beginning with several dimensions, such as quantity of sports venues, level of the school, student enrollment and location of the school, this research tried to represent allocating conditions of sports venues of universities and colleges in Shanghai.Secondly, utilization status of sports venues were delivered in this research from the following aspects: (1) sports venues basically can meet the needs of normal teaching, training and extracurricular activities at present; (2) all-volunteer opening rate is obvious higher than paid opening rate.Thirdly, management status of sports venues were delivered in this research from the following aspects: (1) there were various kinds of service objects of sports venues; (2) contents of managements of sports venues are varied; (3) badminton, ping-pong and basketball became the most popular items in the all-volunteer and paid open; (4) time quantum for volunteer open and paid open were basically the same, though the opening period quite different; (5) charging types were diversified, and its price was lower than the market price; (6) sports venues of universities and colleges in Shanghai had certain ability of the financial expenditure management; (7)there were various mode of management; (8) quantity and quality of the managing people was not optimistic;(9) lack of standard and complete managing rules and regulations; (10) advertisement had become the most import way of information issuing;(11) badminton and swimming became two most profitable items.At the end of this research, the author put forward some development countermeasures as following: (1) change mind, raise awareness, and gradually realize the open of sports venues of universities and colleges; (2) management of sports venues of universities and colleges should base on integrated planning, reasonable arrangement and careful operation; (3) chose appropriate mode of management of sports venues;(4) set up standard and complete managing rules and regulations;(5) strengthen the financial management; (6) hire and train managing people, improve their managing abilities; (7) pay attention to advertisement, strengthen information communication with society; (8) adopt flexible price strategies, attract concern and participation of the public.