Investigation And Analysis Of The Current Situation Of Basketball Consumption Of The College Students In Beijing City

Today's society, sports consumption has become indispensable to modern life, as an important part of the purchase of health has become the people's consensus. The sport of basketball become a major training tools and activities students love to by its unique charm. Current college students at school, they are the city main of the future life, but also the ongoing activities in basketball one of the major groups, and their consumption of how basketball will be directly related to the future of the basketball consumer behavior consumer trends, and university students Basketball is not just a consumer problem easy to isolate the consumption problem, it is closely related to the formation of college students in a variety of values prior to the healthy development of body and mind. Therefore, through the psychology, sociology and other theories of college basketball, Beijing, the status of consumer research, will be in Beijing as well as the country's basketball industry of great importance.Overview of Basketball consumption at home and abroad through the history and the status quo, combined with superior Beijing humanities, geographic conditions and economic growth, the level of economic development, as well as the Beijing Basketball profound cultural foundation, the paper consumption of Beijing University Basketball awareness , basketball level of consumption, consumption structure and the impact of Beijing university students basketball consumption factors investigated, and then the questionnaire carried out for the recovery and mathematical statistics, and based on the results of an objective analysis of Beijing university students on the basketball consumer awareness, consumption level of basketball, Basketball consumption structure of the status and impact of Beijing University Basketball consumption factor. Finally, in view of Beijing university students to carry out the sport of basketball, consumption situation and existing problems at home and abroad to carry out the sport of basketball success stories, put forward specific proposals and initiatives. Through investigation and study have the following conclusions:1, Most of them college students on the sports of basketball and basketball consumption has high consumer awareness, while the majority of students who agree to basketball consumption positive attitude, think basketball consumption are valuable, most students have had a basketball consumption behavior, stating that they have the basketball consumer awareness, but this recognition has not yet and the "Sports are life-long development of the cost of investment" concept of a real link, still need further guidance. 2, Beijing University Basketball overall level of consumption is not high, Different sources students, different gender differences in college basketball level of consumption significantly. Income level direct impact on the level of college basketball consumption.3, The college basketball consumption structure is single, mainly consumer-oriented type of practice to participate in the proportion of consumption is small but has a very big trend. Description Beijing basketball investigate unreasonable consumption structure, the four types of consumer information on basketball development is unbalanced, Beijing University Basketball consumer market is still in its initial stage.4,On the basis of in the investigation and study summing up the Beijing University Basketball consumption characteristics and the existence of the problem, in view of the status quo, Beijing University Basketball consumption and impact factors to promote the college basketball consumption reasonable measures for their reasonable Basketball and the formation of a reasonable consumer spending habits, provide a useful basis for theoretical guidance and.5Countermeasure Research. At Beijing University Basketball consumer survey ,based on the analysis, combined with superior Beijing humanities, geographic conditions and economic growth, the level of economic development, as well as the Beijing Basketball profound cultural foundation, the program put forward corresponding countermeasures.