The Degree Of Satisfaction To Members Of Fitness Club In Beijing

At present,the fitness club generally adopts the marketing management pattern which the member makes,member's quantity to a certain extent clear to reveal the fitness club competition strength in abundance. But the question also follows on somebody's heels,various club all take recruits as an own duty,often has neglected member's outflow,does not hold the full value to the member.Taking the degree of satisfaction of Nirvana fitness club,Bally Total fitness club,Hosa fitness club and so on 10 fitness the club in Beijing city is the objects of study,using the literature material law, the questionnaire survey procedure,the mathematical method of average and the logical analytic method four research techniques,holds the present situation to the Beijing Fitness club member to conduct the investigation and study.Draws the conclusion and puts forward the proposal.Conclusions as follows:1.Fitness club although already had certain scale,but lacked the user friendly to member's management.2.The female members are more than the male members.Members' background,income and consumption throw into direct proportion.The expense participation fitness club main motive mainly concentrates in exercises bodily,the mold build and in thealleviation working pressure.3.The member to the fitness location,the fitness instrument,the fitness space,management project establishment,trainer and expense price' s satisfaction degree is high.But to fitness club fitness necessary facility satisfaction degree is quite low. 4.The member regarding club processing fitness unexpected event' s satisfaction degree is low.Suggestions as follows:1.The fitness club should take the market localization,understood promptly member's consumption level and the demand condition.2.The fitness club should establish the consummation the member manages the system.Has full grasping to member's basic information. Enhances the fitness club the grade of service.3.Improves the club the hardware facility,including the sports facilities as well as the necessary servicing facility,builds the good expense environment.The club must provide the good service environment for the member,builds the good expense atmosphere,can attract more members.4.The fitness club should carry on training and the occupation plan to the fitness trainer,trains the trainer carefully,takes to accept trainer's opinion or the suggestion,enhances the trainer to receive, detains the outstanding training to reduce trainer's degree of personnel loss.5.Circumvention membership consultant flows the sales risk which brings,reduces member's outflow.To the visit registration name list, the reception personal name list pays a return visit the effect situation, the triplicate copy in order to check stub.6.The fitness club must through to the risk recognition,the forecast and the weight,the choice effective method,has the plan processing risk, guarantees member's safety and the rights and interests.