Research Of Beijing City Masses Basketball Movement Status And Influencing Factors

With Beijing's rapid socio-economic development and improvement of the people living standards, the Beijing public health awareness and fitness awareness has constantly enhanced; the growing demand of mass sports in consumption,life and spirit of multi-layer surface showed substantial growth and the masses Basketball Movement of Beijing City has been carried out actively. In order to explore the status and impact factors of the masses Basketball Movement in Beijing City, the paper documents, questionnaire, mathematical statistics, logic analysis method is used for a questionnaire survey and system analysis on the masses Basketball Movement of the Beijing participant basic situation, exercise situation, the other cases and influencing factors.The results show that: I. Participants in the basic situation: male-dominated, age concentrated in the 16-25 age group, university and high school crowd, the largest proportion of students, the income level of participants were "two big middle small" trend. II. Exercise: Most in the school grounds; mainly in the form of 3 person and 4 person a group; the majority of participants in basketball technology have no systematic study and training and the overall technological level is not satisfactory; exercise time selection at the weekend or holiday afternoon, general exercise twice a week; interest established mainly from the hobbies during the School, exercise motivation is fitness and entertainment. III. Participation in other projects, select running, badminton, table tennis as most of the projects; basketball consumption at a high level of, mainly in goods and first seeing signs of consumption of lottery; participant organizations of their own activities, the masses basketball game less. IV. Through factor analysis, to determine the 6 major categories of factors which impact on the Beijing City masses Basketball, the participants subjective awareness factor, the Government's policy and institutional factor, the internal competitive of sports factor, the media factor, social material conditions factor, other forms of basketball movement factor. The participants subjective awareness factor and the government's policy and institutional factor affect more.Because of China's masses sports management system in the reform of the way, the masses basketball are also in the course of the exploration and constantly improve the process, this study carried out in accordance with the status and impact factors, summed up the masses basketball urgent problem, such as the poor management of the masses basketball, and recommended that the management of the masses Basketball transit from government to society, implement the organizational entities of the masses Basketball; train more sports backbone and drive more people join the masses basketball activities; mobilize funds from multi-channel and construct public basketball court; positively have the development "School and Community Sports" mode, use effectively school premises resources, promote the masses basketball of Beijing urban area to carry out better.