Renqing Consumption: The Operation Of Power Transference And Reproduction

Perspective in sociology, renqing consumption is involved in a relationship instrument, and the social network of social factors such as social interaction behavior. By the cases of deep description and analysis, to study the power of their social status and enhance access to the impact in this study . From the functionalist perspective, both of the sociology and social psychology is on the function of emphasis and balance system, that is, social stability and the structure of a permanent status. Human behavior has always been important to maintain a means of interpersonal relationships as a consumer and as a psychological orientation of the Chinese. In the micro-social situation of the research, analyze the behavior characteristics of the specific operation of the process and the social function of personal interaction to extract common phenomenon in China, set up a theoretical model to explain the Chinese people in a particular interpersonal exchanges are often taken by the principle of what and how the rules adopted under the domination of such consumption, enhance and expand social resources of non-institutional and social support daily authority, on the basis of the discussion focused on consumption and the power of the relationship between the transference and reproduction. Main thesis is divided into five sections:The first part, beginning with review of literature on research related to consumption through literature review found that "human concept" or "gift theory" of different areas of study in their own way, or the direction of research. There is a report, including gifts and human behavior; have been some theoretical results. With the time changes at the economy and society under the influence of other factors have changed, the concept of people also has to change accordingly, so the past, research on renqing consumption have an in-depth and development of necessary and possible. At the same time, previous studies have failed to explain a real life situation in China is how to achieve its strategic social interaction, and did not reflect the individual and society in a real human interaction through the power consumption to achieve the transfer and reproduction. Therefore, the city C between the daily renqing consumption of the cases described to explain the Chinese people in particular often take the interpersonal exchanges in principle is this article trying to make an attempt. Secondly, the methods show that the use of literature in this study, questionnaire and interview, will "experience the discovery of ways to" combine with "the discovery of ways to organize," not only through access to investigate experience of combining in-depth interviews and supplementary information to prove oneself. In the previous study, the knowledge and materials and organize a comprehensive analysis of satisfaction in order to sort out more clearly the context of the study.The second part, at social networks to follow rules of conduct is mutual and long-term nature. This mutually beneficial relationships with the acts of the law by acts of affection and dedication to the evolution of law, it is among people with emotional content and composition, meanwhile, this mutually beneficial relationships with the acts of law and applied with no blood The contact between the activities of the people is based on exchanges between the two sides carried out by human thickness. By various non-economic factors, economic activity deeply embedded in social relations. Living in society requires social networks. In the social networks of material exchange and economic activity in real-time exchange is essentially different in principle. It is because of the resources available in the quantity and so scarce is the degree of inequality and those with rich resources or scarce resources among people at the exchange will be given a higher status. Through human consumption, has a higher status people exchange resources, the power delivered to the exchange at a relatively low status.The third part, focused on the characteristics of consumption through the depiction of deep cases.1, balance: the relationship between people's degree of kinship distance as the strength and intensity of human interaction based on the principal. 2, mutual: a relationship between expenditure and return is quite in order to form a relatively stable and lasting relationships. 3, attribution: the exchanges by the imbalance in treatment because they can accept the return of a reasonable explanation. 4, hidden: In this interaction between people do not go in the strength of public consumption.5, accomplishment: as a social individual, to enhance their social networks by the social assessment and awareness, and more to improve his self-identity in the social position. Secondly, the detailed functions of human consumption. In relationships, ethical behavior, economic behavior, such as playing a formal system of unmatched dominance and important regulatory role. 1,"acquaintance relationship". Renqing consumption, as Chinese interpersonal ties is essential, from the human consumption, people will lose the social interaction of people with the basis of adhesion, it will be incorporated into the human circle of these relations, intended to expand their own social support network. 2, " new network". Everyone in society, his social relations are on a network node, linked with others. Network there is the awareness of people, there is purpose to extend the network to strengthen the link in order to enhance the viability of his society. 3, "resource flows." Attempt to present the relationship between media and others to set up, the most direct consequences of the gift is substantial accumulation in the upper society, wealth, power and prestige of the flow has emerged, "one-sided" trend, the availability of resources, it also paid a respect for authority and the obligation to obey a result, once again to create inequalities, contribute to the social hierarchy of the reproduction of social structure.The forth part, renqing consumption of power transmission and reproduction has become an important way. Relative scarcity of resources and benefits highly competitive society, with the deepening of the level of social interaction, social relations increasingly complex networks, when a closed structure, the two sides of the exchange at the surface is reciprocity, but the formed by law to live with the potential to stabilize the function of this structure. If the switch fabric to ensure its own continuity and stability, you need to enable reproduction of the structure of a dependent relationship. The theory of Exchange suggests that, in both non-reciprocal exchange of resources, the control of resources and long-term stability of the party can control the other, resulting in the people of unequal status and power on the relationship in attachments.The fifth part of a summary based on the above analysis and discussion, we can see at a large number of Chinese social life and interpersonal strategies adopted in specific interpersonal exchanges are often taken by the principle of "from the power center to the edge transfer "mode of interaction. At the disposal of such rules, the low status groups to exchange through renqing consumption, access to daily authority. The Chinese is living in the rigorous-structured sequence of the society, which emphasized the family system ethics-based, land-based family life. The consanguinity and kindness led to a long-term harmony between the contract requirements.Therefore, renqing consumption as the main of the exchanges mode, approaches to long-term changes that in the existence of such a vast number of Chinese societies. The main economic and social resources are controlled and distributed by a handful of people. In these situations, the status of the individual in their sequence of different relations, as a result of long contacts, obligation relationship which can obtain or lose the power and resources, for others the relationship on the expectations of how long it will remain, as well as the sustainable transactions may take the transfer and reproduction of the power, taking care to accept or reject requests to enhance or detract from the potential consequences of social relations. That both have an impact on the exchanges behaviors, which are questions we need to consider.