The Shanghai International Circuit Management And Development Strategy Research

Race car sport is one of the most popular sports, it is not only a sport game but also a kind of culture, and it is a multi industry which could improve the social economy development. FIA Formula World Championship (F1A) and Olympic Game, football world cup are called three global big sport events, F1A speed is the fastest, the highest level of Technical Content and relatively international Influence, its on-the-spot Spectators and TV Audience-rate are as higher as World cup and Olympic, and attracting over 5 Billion TV audiences every year.Holding FIA represents is a Reflection of Countries' Comprehensive Strength, it helps to highly improve the development of Sports Industry, region Economy and Relevant Industries. Moreover, FIA can improve the Comprehensive Economic Benefit for venues. According to official statistics, in the year 1997, 11 games in Europe let over 100,000 local business entities in an area of 80 thousands square kilometers getting benefits, creating over 730 thousthand Job Opportunities. In May 2001, Shanghai party and Shanghai government decide to import FIA into Shanghai, in Feb 2002, Shanghai International Circuit Management and Development Co., Ltd was found, it is in charged of constructing International Circuit that will meet the international federation of automobile sports standards. Circuit will host FIA and anyother world level automobile and motor racing sports. In Oct 2002, under the vehement World Competition, shanghai was Success in Bidding the Holding Right of FIA from 2004 to 2010, Now Shanghai International Circuit had finished and already hosted several FIA games.Since our automobile sports is at early beginning stage, Circuit Management is on the research period, the big investment the circuit was need but it's hard to get benefits in the short term. Because the lack or theory of Circuit Management, it is very important to research about how to complete return on investment even getting profits and improve the development of China race car sports.This paper is considering on sports industry marketing and business environment analysis, through all processes in the race car industrial Chain. Also researched and expressed experienced race car industry management model and currently world wide development status. In chapter 4, it is focusing on some historical and well known Circuit and some new Circuit in Juhai China case studies. This paper is mainly focusing on shanghai Circuit management and development researches and giving some constructive suggestions, Hoping that it could be a kind of references.