A Research On The Scene Audience Serves Quantity Sport-Events In China

As the 2008 Beijing Olympic Games is approaching, the factors of how to organize the competition, the quality of the audience and the civilized degree of the venue, will directly relate to the image of the host country, even influence the success to the 2008 Beijing Olympic Games. Attendance, the audience quality and the services to the viewers, not only test the organized capacity of the host country, but also is a mirror of the country, as well as one of the important factors of the success to the event. Therefore, it is a need that using scientific means to help us do a good job in audience services. How about the audience services in major sport events in Beijing at current stage and what is the questions in terms of the audience services in hosting Olympic Games are the purpose of this paper.This paper presents the major sports events held in Beijing in 2007 as the study object. By adopting the methods of literature data, questionnaire survey, mathematical statistics, logic analysis, SERVQUAL service quality analysis, WBS work breakdown structure and AHP, the author comes to the following conclusions:1. The concept of the audience service in major sport events is: In the major sport events, it contains not only the invisible contacts and activities between the audience and match organizers, athletes and audience in terms of service facilities, service environment, service personnel, and the quality of competition, but also series of activities generated by the internal operations between match organizers and athletes to meet the audience need.2. From the survey of the four races, the characteristics of our major sport events is that the audience are dominated by middle-income young and middle-aged male, and the city of Beijing audiences accounts 81%. Thus the scope of the audience is narrow.3. The audience hopes a good ticketing service and watches the game in a safe and comfortable environment. And the audience's expectations on parking, goods storage, public communications facilities, on-site emergency medical treatment, Wicket, catering, and box service are not high.4. In the 18 aspects of audience service quality in major sport events, the audience's expectations have not been met (-0.33≤Gap≤-1.37) , and all P<0.05, this means the service in major sport events organized in Beijing can not meet the need of audience, there is a distance between the actual feelings and expectations, thus the quality of audience services need to further improve. Improving the system of audience services is the key to improve the live service quality in the major sport events.5. By the expert survey, a system of audience service in large-scale sport events has been constructed. This system is divided into three parts, including 6 first level indicators as competition services, ticketing services, hardware facilities, 18 second level indicators as the highlights of the competition, the audio-visual effect and audience interactive services, and 71 third level indicators as competition schedule, domestic athletes' participation and the quality of competition.6. By calculating the weight coefficient of every indicator in AHP, making a total sorting, the author results in ranking the importance of every indicator. In the first indicators, the competition service is most important as the weight coefficient is 0.5007.