| As a social phenomenon, "Thumb culture" is concerned by more and more people. Especially the price of mobile phones is decreasing. Every college student almost has one. This laid the foundation of the popularity of SMS. At the time, the characteristics of SMS also make college students increasingly inseparable from the exchange and communication.The first part of this paper starts mainly from the connotation of "thumb culture". Firstly, the meaning of the "thumb culture" is introduced. This is the first step of the thesis. Secondly, three characteristics of the "thumb culture" are introduced, that is convenience and low price, implication and non-scene, timeliness and entertainment and so on. It is precisely because the "thumb culture" have such characteristics, that SMS will become the way people who love to see and hear the joy. Finally I introduced the role the "thumb culture" from the micro and macro perspectives.In the second part of this paper, I introduced how the "thumb culture" affected the ideological and political education of college students. And then carry out the corresponding response measures. There are two kinds of impacts——positive and negative. This part is the focus of this paper. I use three parts to introduce measures——Social macro level, mainly Involve the government and the legislature, as well as operators; the level of Ideological and political education of college workers, mainly refers to contingent who engaged in the specific ideological and political education in the practice; the personal level, mainly refers to the audience of SMS, which is college students In this paper. If we find countermeasures respectively from the three levels, the effect will be very significant.The third part of this paper discusses the interaction between the "thumb culture" and the ideological and political education of college students. There are four "thumb culture" effects on the ideological and political education of college students——Promote the development of ideological pluralism, promote the development of personality, guide the development of physical and mental, promote social development process. On the contrary, the ideological and political education of college students also played a certain role on the "thumb culture". It guides "thumb culture" the direction of development, for specific performance——Elegant cultural advocacy,and create a healthy atmosphere for growth; Strengthen direction, and promote healthy "thumb culture"; Strengthen the ideological education, and cultivate good habits of using phones.The fourth part of this paper forecasts the development of the trend of the "thumb culture" in the ideological and political education of college students. This is the innovation of this paper.One is the method of diversification trend. Mobile Internet now is more and more common. It is not a problem of technology, but cost constraints. Once the cost is lower, mobile Internet phenomenon will be more widespread. Therefore, the draws in part related to the fields of Internet content. The second is the spread of the rule of law. Have a law to follow, a law must be followed, strictly enforced, punished by violating the law. The four sentences is the basic requirement of the law. It's also one of the trends of the "thumb culture" in the ideological and political education of college students. |