Strategy Study Of Chinese Boxing Tournament Marketing

As an ancient sort, boxing not only has popular society basis, but also is a high marketing sport. Especially in western countries, the society benefit and economic benefit created by boxing were tremendous. In China, boxing was broken for 28 years, since 1986, when boxing was restarted officially, we got achievements in some international tournaments, but we still have a long distance with the world level. Though in China, boxing is more and more popular, the tournament marketing promotion is still stay in a low level. The purpose of this theme is finding a way to face globe challenge and trying to provide some useful suggestions to benefit the reform of Chinese boxing.As a popular and potential sport, boxing has huge development space. In China, boxing tournaments were limited in the traditional planned economy model, but it will be a limitation if we try to look for more potential in this kind of system. Maybe it is a good method that we want to keep the existence of boxing in China, to keep the boxing team of each province, and also it is probably a good way to ensure"Olympic Strategy"going smoothly. But if we want boxing developing better, make Chinese boxer to be world champions, short the distance of Chinese boxing industry with the world, finding out the true marketing resource is efficient. Hold 2008 Olympic Games will benefit Chinese sports industry, on the one side, we have to rise"Olympic Strategy"flag to guarantee more gold medals in 2008, on the other side, we have to grasp historical opportunity to dig up the oriental function of sport, catch up with the globality and do some preparation for the boxing reform after 2008.Sports level, tournament system and sport marketing are the top three elements in current Chinese sports. The relationship of these three elements is close and conditional. We do hope these three elements can develop synchronously and in phase, but it will be very difficult in current condition. Among these elements, tournament system is the link; it is the lever of sports level and also is the key of sport marketing. So the feasibility is regarding the tournament system reforming as the breakthrough, not only serve for developing sport level but also driving the boxing marketing more popular.Sport is the third industry, is service industry, it is the same with service marketing theory. The success way of boxing promotion is establishing effective service marketing strategy. From the view of marketing to analyze boxing tournament system, refer to the"7P theory"of marketing combination to analyze the problem of current boxing tournament system, the current problems are as follows:1. The definition of boxing tournament products is not clear, the products'price can not be set down; 2. Physical evidence and promotion are not enough;3. People and process are staying in a low level;4. Place and channel of the producing to consuming are not smooth.Refer to the above shortcoming and integrate the current situation, I come up with the following countermeasures:1. Enhance researching of tournament marketing, clearly define boxing tournament products;2. Enhance tournament running level to develop the space of physical evidence and promotion;3. Enhance the level of people and process;4. Establish the system of boxing broker and promoter.Conclusion1. During the last 20 years, Chinese boxing made a lot of progress not only in athletes'level but also in tournament marketing. Chinese boxing association has held a lot of pro-boxing tournaments, but the research of pro-boxing running is not enough, meanwhile we still stay in the platform of study of the feasibility of developing pro-boxing in China, we need a lot of policy support;2. We got some achievement in boxing marketing development, but the scope is limited. Most of people know boxing few, the space of developing is predictable;3. The problems of Chinese boxing tournament marketing are: the definition of boxing tournament products is not clear, the products'price can not be set down; physical evidence and promotion are not enough; people and process are staying in a low level; place and channel of the producing to consuming are not smooth.Proposals1. Establish the consummate management system, roundly study the elements of boxing tournament marketing and come up with the feasible plan;2. Reform the current tournament system after carefully analysis;3. Pay more attention on the successful experience of foreign pro-boxing, set up the regulation of pro-boxing in China, establish the special department to conduct it;4. Establish the system of boxing broker and promoter, especially focus on the cultivating these special group, using the resource of society and university to train them;5. Establish the consummate law system, coordinate each benefit to ensure the health development of boxing in China.