As the knowledge economy develops fast,China has accelerated the paces of educational reform,the higher education has realized a great-leap-forward progress.Universities expand and admit more students than ever which bring about the fierce competition after graduation.The unemployment of university students has become a hot topic.Under such conditions,if we want to build an innovative nation and make progress of our economy.We must seek a new approach to the university students" employment and educate them to be creative and innovative talents.We should also give enterprise education and encourage them to be self-starters.This thesis mainly talks about the problem of success and failure of university students' enterprise concerning morality and value.I would suggest enterprise ethics be included in enterprise should guide the students to be creative and make it part of their personality.Such research and study will help to improve the students" innovation and be good to the universities for turning out more excellent students with modem management theory and good ethics.This will aculeate the implementing the strategy of revitalizing the nation through science and education and strategy of talents resources.This thesis may be divided into four parts:Partâ… :The present situation calls for enterprise education and enterprise ethics.This thesis interpreter the meaning of the two terms.Such an education,is necessary and obvious today.The interpretation will be based on present situation and has practical points to students.Partâ…¡:The main idea of enterprise ethics:it is based on the success of the people of Wenzhou,Zhejiang province.This new idea will organically connect the three parts of enterprise spirit,enterprise quality and enterprise character.Partâ…¢:The way of realizing enterprise ethics and security.This part mainly talks about how to realize the enterprise ethics and its approach.It mainly contains:the construction of securing enterprise ethics:build a effective guiding system:provide available materials for the realization of the prevails three parts:Partâ…£:Conclusion:University students determine the future of China;they should take opportunity and make full use of the present time.They should devote their efforts to the great task of building a prosperous nation,and in which make themselves fulfilled. |