On The Study Of China's Construction Of Sustainable Consumption Culture In Transforming Period

With the economic development and the social progress, the contradiction between human development and population, resources, environment becomes very fierce and sustainable development has become a common acknowledgement throughout the world. Sustainable development includes sustainable production and sustainable consumption. As a result of sustainable development relies upon to radicate the sustainable consumption pattern (life style) in very great degree.Current western matter expense pattern already profoundly to affect and change the developing conutry as consumption hedonism characteristic, frequently in environment, energy and in social culture ecology significance not sustainable, its biggest place of origin was in the developed country. In developing country of poverty and lag is the unfair international order product in a certain extent, for the sake of win international competition's advantage in the future, the developing country will not be able easily to give up the material growth way and the material consumptive pattern. Because after just so penetrate sends the reality which the developing country expend to look at the sustainable development prospect is unoptimistic.The western material consumptive pattern essentially is one kind of social construction process, it is own its intrinsic and extrinsic survival logic, generant condition and operation mechanism inevitably. Thus in some kind of significance took its antithesis and rebels against, the developing country sustainable Consumption culture has it to obtain reasonably, the science construction possibility. Therefore, speaking of nowadays China in transforming period, its construction foundation and prerequisite include four aspects at least: First of all is economy developmental level and the social civilized degree enhancement, impoverishment (mostly is relatively impoverishment) and polarization with distributional effects (unfair consumption) to be eliminated. Secondly is sustainable "the responsibility main body"(government), "intermediary" (including mass media, social organization, folk association and so on) as well as "the practical main body" (consumer, producer)sustainable development consciousness's awaked, ability enhancement and the creative role participation motion's betterment. Thirdly is the government role "the ecology" localization and system arrangement, take up with the sustainable Consumption thought culture and socialized system remoulding. Fourthly is in the global international division of labor system the national equal standing with the consistent benefit motion.In conclusion, as a new kind of "society construction product", the sustainable consumption culture finally forms will certainly is a long-term and devious process.