Research Of Worker's Sports Behavior Of Overseas-funded Enterprise Of Suzhou

Since with the " outline of the nationwide body-building plan " which the State Council issued of June 20, 1995, various informative, rich and colorful masses' sport activity is launched to the bamboo shoots after a spring rain nationwideMeanwhile, because of the fast development of the economy of our country, make a large number of foreign investment enterprises emerge in our country. Especially economy has been in Suzhou of the leading position all the time, the foreign investment enterprise demonstrates the trend increased year by year. The number of the Chinese worker in the overseas-funded enterprise rises gradually too, about 4,300,000 workers in overseas-funded enterprise in 2003, nearly 5 million people by the end of 2004, this huge special colony, their concept, life style and values are under the influence of foreign investor's management theory, how about their behavior, sports consumption, sports demand and regulation system of overseas-funded enterprise worker's sports management, management mode of building up body, almost there are not materials that show at present. So, 1200 Chinese workers that this text collects at random from the newly developed area, Singaporean industrial park and 23 overseas-funded enterprises of the ancient city district of market of Suzhou, as the research object, use methods such as law of documents and materials, interview law, investigation method of the questionnaire, reasoning from logic and mathematical statistics, analysis and research the behavior of worker's sports and keeping fit of overseas-funded enterprise, consumer behavior, sports demand and administration behavior, The result shows: Behavior, demand and consumer behavior of building up body of the worker of overseas-funded enterprise are different to some extent because the worker's sex, age are different from schooling; Their administration behavior of investment enterprises of different countries is distinguished to some extent too. Combine the local economic development of Suzhou, propose the large-and-middle-scale overseas-funded enterprise worker's sport activity implements the commercialized management operational mode that is supported by enterprises, and small-scale overseas-funded enterprise worker's sports should combine with community's sports and launch the various informative body building.