Experience Economy Era Sports Marketing Strategy

In December 1999, the United States "Time" had predicted that: "around 2015, people will be developed into leisure time, the developing countries will be closely following later. " In times of leisure, People will have a lot of time and money spent on consumption, consumers will not only pursue material enjoyment. More importantly, the spiritually satisfying. "Experience Economy" following the products economic commodity economy and the service economy is the fourth economy meet the psychological needs arising from the development. The famous ?Harvard Business Review? says : "After the economic products and services economy, experience economy has already arrived. "2007 FIFA Women' s World Cup 2008 Beijing Olympic Games 2010 Asian Games and other international sports events have been established in China, the sports is bound to create economic takeoff, and in the next 10 years, China's sports industry entered a golden age. In the 21st century as the most attractive sports activities have been of growing concern, Through a unique sports events get emotional experience, the sports itself has the characteristics of experience economies. Therefore, the experience of economic theory applied to the study of sports marketing, in line with the current development.Sports are an invisible audience and the experience. Businesses in various ways to establish a brand image and brand value is a transmission customer experience. Therefore, the interaction with the brand through sport combined with a good brand image for business, send a good brand value to customers, we explore the key is the key to sports marketing.Experience, marketing experience and the experience of economic concepts are discussed in this paper at first, and discussed the experience economy emerged, development of the economic experience of marketing experience economy model also features an analysis of these theories. This has just been raised so that we can have a better understanding of the economic structure. Subsequently, the paper also defines the concept of sports marketing. Brand also discusses how businesses external display and sports exchanges to establish a unique brand recognition and brand association, and the interaction with the public will be transmitted to the Lenovo brand recognition and consumer goods, and establish a new order in which the public has the unique factors of sports brand image, thereby enhancing brand value. We hope that by reading this paper, be able to experience this new economy and the economy of this emerging sports marketing models have a deeper understanding of Marketing , and the two to work together, the use of relevant economic theory of sports marketing experience, so deeply rooted in the minds of sports marketing can also enable businesses to enhance the business proceeds.