The Research Of The Factors Affecting The Health And Recreation Trade In Harbin

Along with the development of the socialist market economy, Sports become a member of the market and to industrialize the sport has become the trend of development. Sports have an indivisible relationship with economy and market. Thus, in our country, the concept, sports industry, has begun to be adopted in the department of statistics and sports management, economics and sports science, even the practical operators. The health and recreation trade, being a main trade of sports industry, has also prosperously developed along with the improvement of our country economy and the standard of people's material and cultural living.The fast development of social economy and the increasing of the living standard of people, have provided the direct power for the development of the health and recreation trade market; and the increasing of people's spare time also guarantees health and recreation; more and more equipments in the stadium have provided much more space for people to take part in the health and recreation; at the same time,"buying health"has become another fashion people seek for and this has set the base of the development of health and recreation trade market; the change of people's way of life and attitude of consuming greatly put forward the development of health and recreation trade.For promoting the health and recreation trade healthily and orderly, the author gave a sampling survey to the townsmen and the practical consumers for the health and recreation trade in Harbin city, and the related management departments. According to the statistic data, five influence factors are studied in this paper: social economy, policy statute and administration, social culture, consumers and enterprise managers. Based on the analysis and conformity of the five influence factors and combined with the related economic theory, a further discuss about the realistic significance of these influence factors in the market course is made and the mode of floating price according to the demand difference. The approach and means of leading demand is brought forward through analyzing the influence factors of the produce and the transformation into behavior of the demand, which provides theoretic reference for the administrational departments to cultivate, regulate and manage market and for enterprise operators to gain economic benefits.