Study On Undergraduates' Expenditure Culture

In contemporary society,"Expenditure"phenomenon is more and more important in social economy and culture activity. The simple economic concept has complicated connotation.Itcontains meaning constructing. Interest differention. culture assortion and social relationshipand so on.Becausethe nature of consumption possesses multiplicity, the culuture of consumption contains consumer′s view of consumption. and so on. The nature of consumption relects consumer′s inherent determinationf value.guiding ideology and code of conduct.At the same time,individual consumer has been reflected some culure of consumption . The reflection includes people′s behavior of consumption and go into people′s idedogy. Determination of value and so on . As special groups of consumption in social consumption , undergraduates are important part of groups. Modern view of comsumption. Way of life and prevalent fashion influence undergraduates′psychology and behavion of consumption. They influence each other to from a special character of psychology of group consumption. Different from other social psychology and behavior of group consumption. undergraduates′main problem is that construction of consumption is unreasonable. It exists psychology of comparison; ability of managing money matters needs to train because of unripe wealth intelligence; consumption of social intercourse and over-experdure loving are so; so my amusing of consumption is more floshionable;the distance of consumption increases and exists division into two opposing extremes and soon. On view of social psychologly, consumption of undergraduatses has characters of quality of following . fashion easy being hint. comparison. personality and differentiation and so on . Under background of culture of consumption deeping into undergrates'way of life , We must pay attention to the problems existing in culture of underates'consumption to know their ideology . choice of value and code of conduct . and explone origin of the problems. to find suitable measve . It guides undergrates to establish correct view of consumption . and from reasonable construction of consumption to train intellecting behavior of consumption to train intellecting behavior of consumption . Their life lead to correct orbit.