The College Brand Image Building In The Industrialiation Of High Education

On the background of market economy, competition in high education become more and more furious. It is sure that high education has its industry property .But the industrialization of high education is up in the air .In the author opinion the industrialization of high education would not turn universities or colleges into the traditional industry but apply the industry administrant system to high education. The administrator should learn managing skill from the companies ,choosing the appropriate way to develop themselves .Branding is necessary for colleges' survival in cruel competition.Brand image which is complicate system and a long term task is the important part of branding. Colleges are supposed to make use of CIS to bring high reputation to themselves. In this article we define the colleges 'brand image and analyse impercipient .Base on my major knowledge I focus on visual identity .1 analyse the content and significance and mistake understanding of the colleges' brand visual identity.Colleges should base on their position and communication task to build their visual identity to communicate college brand image...